Necesitamos que las marcas vuelvan a ser relevantes

Companies are born with the purpose of being different from the rest. They want to contribute something that the others do not have. But the problem is that maintaining that differentiation is difficult and it is also scary.

In the beginning they are released on the market with an apparent competitive advantage, but the problem is that maintaining it is difficult. It requires the company to make a constant commitment to innovation and creativity to maintain this differentiation with news. It also gives some vertigo because being the first in something, things do not always go well.

In the medium and long term, companies tend to resemble each other. For our consumers, companies in the same category are "equal". The reason is that companies copy each other what gives the best results, they target the same type of consumer (they do not seek new niches), etc.

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