The Mechanics and Psychology Behind the Social Dilemma

The Social Dilemma, a years-long passion project from Jeff Orlowski and the Exposure Labs team, just premiered on Netflix this past week, and to my amazement and delight it has quickly jumped onto the Top 10 list this weekend.

The film masterfully intermixes drama with sit-down interviews with myself and a dozen other former social media execs, in hopes of communicating the (often subconscious) consequences of the world’s growing dependence on social media for news and entertainment.

It’s fantastic that this message is beginning to resonate broadly.

For those within the tech industry, of course, questions abound. In just the past few days, I’ve been contacted by product managers, engineers, designers, and other tech execs in Silicon Valley and beyond, curious to better understand what exactly is at play here, and what if anything they can do about it. You can read the rest of the article here.

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