Amber has keynoted more than 400 events around the world and has moderated sessions with: Canadian Prime Minister Justin Trudeau; former FBI Director James Comey; business coach Tony Robbins; famed astronaut Chris Hadfield; and many other notable leaders.
In 2010, she wrote the national bestselling business book Power Friending (Portfolio: New York). In 2016, she co-wrote Amazon bestseller, Outsmarting Your Kids Online. Most recently, she started co-hosting a new podcast series called Marketing Disrupted.
Her other podcast series The AI Effect, presented by Accenture, won the following awards:
- Best Marketing Communication 2020 – ACE Awards
- Best Technology Series 2019 – Canadian Podcast Awards
- Best Innovative Media Award 2019 – CMA Awards
She is a regular business host and expert for Fast Company, CNN, Bloomberg, CBS, BNN, CTV, The Marilyn Denis Show, and SiriusXM (where she co-hosts #TheFeed). Plus, in 2018, she was named one of DMZ’s 30 inspirational women making a difference in tech.
Amber Mac started her career in San Francisco and Boston during the dot-com boom. As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches.
Amber left the start-up world to join Microsoft to build one of the first female-focused lifestyle portals. In 2006, she started her own digital agency. The company’s first client was world-renowned business coach, Tony Robbins, and now includes Microsoft, Google, GE, Paypal, Nintendo, Canada Goose, and Fast Company, and many more leading organizations.
“With few equals,” writes YouTube co-founder Steve Chen, “MacArthur continues to demonstrate a keen insight towards the continually evolving fabric of the social web.”
As a child, Amber attended a two-room country schoolhouse and shared a party telephone line with neighboring houses. She is now recognized internationally as an innovation and technology leader.