Dr. Iyengar’s research focuses on the psychology of choice and decision-making, addressing how humans face challenges in a world where they are inundated with options. She has also tackled issues in the business world through the lenses of network analysis and diversity-inspired ideation. She studies the processes used by both groups and individuals in making choices to see how we can improve on innovation, problem solving, and leveraging business relationships.
Dr. Iyengar has been published in premiere academic journals across such disciplines as economics, psychology, management, and marketing, and she received the Presidential Early Career Award in 2002, and was voted among the Top 50 most influential business thinkers by Thinkers50 and rated one of the world's best B-School Professors by Poets and Quants. Her best selling book The Art of Choosing received a one of six Financial Times and Goldman Sachs Business Books of the Year 2010 awards, and was ranked #3 on the Amazon.com Best Business and Investing Books of 2010. Her research is regularly cited in the popular media, including the NYT, WSJ, the Economist, and BBC. Dr. Iyengar has also appeared on television programs like the Today Show, the Daily Show, and Fareed Zakaria’s GPS on CNN and her documentary on the Art of Choosing remains one of the most watched documentaries in Japan. Her TED Talks have collectively received over four and a half million views.
Dr. Iyengar currently sits on the board of the Asian University for Women and is looking to expand her work on further board opportunities. She is also a member of the Ashinaga Kenjin-Tatsujin International Advisory Council.
In a groundbreaking, new course called "Think Bigger," Dr. Iyengar created a six-step method for teaching people how to take advantage of lessons learned from neurological and cognitive science to put our minds to work when generating our best ideas. Her new book Think Bigger will be released in 2021. She also teaches another course, the Innovation Salon, a forum comprised of students, alumni, faculty, and Innovation Fellows which seeks to not only understand the issues facing industry today, but how to address those issues with innovation.