In the course of her career, Ana worked with the established and emerging brands in North America, Asia, and Europe, in the industries ranging from luxury, fashion, art, travel and hospitality, technology, health and wellness, finance, food, automotive, spirits, lifestyle, sustainable materials, and media. Some of the brands she worked at, or with, are Mansur Gavriel, Rebecca Minkoff, David Yurman, LVMH, Tom Ford Beauty, Calvin Klein, Sergio Rossi, Belvedere, Moet Hennesy, Sotheby’s, PUMA, H&M, Topshop and Topman, PUMA, Canali, MCM, The Peninsula Hotels, Valextra, and Hennessy, among others.
In her leadership roles, Ana is tasked with introducing and/or amplifying brand marketing capabilities, resources, and processes in the organization and defining the global positioning, brand and business strategy, and growth planning. Her executive mandate is to modernize the existing retail structure, to introduce the new value architecture, to capitalize on data and new retail technologies, and to advance the retail service and experience offerings.
In 2020, Ana was selected by Forbes as one of The World’s Most Influential CMOs who provide resolute leadership in transformative times. In 2018, she was listed among Forbes’ 50 CMO Next who serve as models of a new, emerging and disruptive chief marketer. Prior to that, she was named as one of the Luxury Women to Watch by Luxury Daily and was listed among the top 10 digital strategists globally by The Guardian. Ana often serves on the juries for creative awards in the advertising and luxury industries, and has given talks and contributed to publications including Harvard Business Review, Highsnobiety, Fast Company, The Guardian, Advertising Age, Adweek, Form Design Magazine, Frame Magazine, Luxury Daily, Lean Luxe, Glossy, and Campaign. She has been quoted in Business of Fashion, Financial Times, British Vogue, FT’s “How to Spend It,” and Vogue Business, and is an expert source for trend forecasting companies like The Future Laboratory, Red Scout, and WSGN.
