As a trained ethnographer, Simon has discovered remarkable patterns about how the greatest leaders and organizations think, act, and communicate. He is fascinated by the people and organizations that make the greatest, lasting impact on the world. He has devoted his life to sharing his thinking, and leading a movement to inspire people to do the things that inspire them.
Simon may be best known for popularizing the concept of WHY in his first Ted Talk in 2009. It has since become one of the most watched talks of all time on TED.com, with 37+ million views.
Simon is a bestselling author and shares his ideas in the books Start With Why, Leaders Eat Last, Together Is Better, Find Your Why, and The Infinite Game.
