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Barbara Kahn
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Barbara Kahn

Inicio 9 Producto 9 Barbara Kahn

  • Specialty Marketing, Retail.
  • Topics Marketing, Retail.
  • Current Position Marketing Professor at The Wharton School, Director of the Jay H. Baker Retailing Center.

Who is she? Barbara Kahn is an internationally recognized marketing scholar, specializing in research on consumer choice, product variety, brand loyalty, and retail assortment issues. Her extensive research provides marketing managers with a better understanding of consumer behavior and effective marketing strategies.

  • The biggest challenge for distribution is the data capture process.
  • The magic of marketing: managing consumer perceptions.
  • Featured speaker at international events on marketing and consumer behavior.
  • Extensive coverage in academic and business media about her research and contributions to the field of marketing.
  • Forbes Interview: The Future of Marketing in the Digital Age.
  • Harvard Business Review Interview: Innovative Strategies for Customer Loyalty.
  • Author of numerous articles and academic books on marketing and consumer behavior.
  • Regular contributions to specialized journals and renowned academic media.
  • Author of over 60 articles in renowned academic journals.
  • Marketing Professor at The Wharton School, where she also serves as Director of the Jay H. Baker Retailing Center.
  • President of the Association of Consumer Research and former President of the Journal of Consumer Research Policy Board.
  • Associate Editor at Journal of Consumer Research and Journal of Marketing, and Area Editor at Marketing Science.
  • Recognized for her leadership in marketing research and teaching worldwide.

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