Beau Lotto

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  • Specialty Neuroscientist, Perception Expert.
  • Topics Perception, Creativity, Innovation, Science and Art.
  • Current Position Founder of the Lab of Misfits.

Who is he? Beau Lotto is a renowned neuroscientist whose work focuses on how we perceive the world and how our versions of reality influence creativity and innovation. His research and talks reveal how the brain interprets the world and how we can use this knowledge to transform businesses and lives.

  • The power of doubt: perceive, adapt, thrive.
  • Perception and leadership.
  • How brands connect with customers.
  • Appearances on multiple platforms and global media outlets.
  • TED, G8, Google’s Zeitgeist, Wired, Oslo Freedom Forum, Big Think.
  • BBC, National Geographic, Netflix, PBS.
  • Books

  • Deviate: The Science of Seeing Differently.
  • Why We See What We Do.
  • Three-time speaker on the main TED stage.
  • Presenter at G8, Google’s Zeitgeist, Wired, Oslo Freedom Forum, and Big Think.
  • Collaborations with BBC, National Geographic, Netflix, and PBS.
  • Founder of Lab of Misfits, the world’s first neurodesign studio. Lab of Misfits combines science, art, and performance to conduct experiential experiments exploring fundamental principles of contemporary culture. Has collaborated with Cirque du Soleil, L’Oreal, The Charles Koch Institute, BCW Public Relations, and The London Science Museum.
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