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Camilo Herrera
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Camilo Herrera

Inicio 9 Producto 9 Camilo Herrera

  • Specialty Strategic Consumer Understanding.
  • Topics Privacy, AI Ethics, Political Philosophy, Public Policy.
  • Current Position Founder and CEO of Raddar CKG.

Who is he? Camilo Herrera is an international expert in consumer behavior, economics, and marketing, passionate about consumer satisfaction and its impact on the global economy.

  • Customer Service.
  • Marketing & Branding.
  • What is the future of spending?
  • Strategic Consumer Understanding.
  • Collaborative Consumption.
  • Generations: The Digital Challenge?
  • How to raise prices and not die trying.
  • The perverse consumer.
  • Contributions to publications such as Portafolio newspaper, Dinero and P&M magazines.
  • Lectures on consumer behavior and economic resource efficiency.

    • Featured publications on marketing and economics topics.

    Books

  • Formally Informal.
  • Poverty and Judgment.
  • Founder and President of Raddar Consumer Knowledge Group, the leading think tank in consumer behavioral economics.
  • Professional consultant and speaker since 2001, with extensive experience in increasing organizational performance.
  • Author and co-author of over 15 books and 40 indexed scientific articles.
  • Camilo Herrera advocates the idea that brands must represent the promise of consumer satisfaction and that price should reflect perceived value and the efficient cost of the product.
  • His comprehensive approach to marketing and economics aims to reduce gaps and improve consumer satisfaction globally.

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