Hernán Peña Álvarez
- Specialty Advertising and Marketing.
- Topics Integrated Communication, Agile Creativity, Data-Driven Advertising.
- Current Position President of Proximity Colombia.
Who is he? Hernán Peña Álvarez is a renowned Colombian advertising professional with over 20 years of experience in the industry. He has worked at leading agencies such as Grey, DDB, McCann, and SanchoBBDO.
Active speaker at leading communication and advertising schools and faculties in Colombia.
Judge for EFFIE Colombia since 2006, jury member for El Ojo de Iberoamérica, and jury president for the Mobile and Cyber categories at the Wave Festival.
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MBA from the San Pablo CEU Business School in Madrid, Spain. Appointed President of Proximity Colombia in 2013, where he has developed integrated communication models and data-driven agile creativity.
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