Katarina Graffman
- Specialty Cultural anthropology.
- Topics Consumer culture, sustainability, consumer trends, human-centered innovation, Generation Z, media behavior.
- Current Position Founder and Director of Inculture, a consultancy based in Stockholm.
Who is she? Katarina Graffman holds a PhD in Cultural Anthropology with over 20 years of experience studying Swedish culture and business. She is a research affiliate at the Department of Cultural Anthropology and Ethnology at Uppsala University.
She speaks about consumer culture, sustainability, consumer trends, human-centered innovation, Generation Z, and media behavior.
She has worked with clients such as IKEA, Sveriges Television, BBC Alba, Danone, and more.
Writer providing in-depth analyses of contemporary culture and trends.
Founder of Inculture, a consultancy providing ethnographic research and anthropological analysis.
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