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Lars Silberbauer
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Lars Silberbauer

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  • Specialty Digital marketing and brand transformation.
  • Topics Brand strategy, digital marketing, content, social media, digital transformation.
  • Current Position Vice President at Viacom Digital Studios.

Who is he? Lars Silberbauer is an expert in digital marketing and brand transformation, with experience at MTV, LEGO, and the Olympic Games. He leads teams to connect brands with consumers through digital and social channels worldwide.

Lars is an international speaker who shares his expertise in marketing and digital transformation at conferences and global events.

  • LEGO Social Media Strategy.
  • Digital Transformation.
  • Innovation and Creativity.
  • How to Run a Social Media Campaign with $100.
  • Building Sustainable Skills in a Disruptive World.
  • The Future of Social Media.

    • He has been featured in media for his role in the digital transformation of iconic brands and his leadership at LEGO and MTV.

    He does not focus on publishing, but has been mentioned in marketing and technology media for his achievements in the industry.

    During his time at LEGO, he built a global digital marketing team from scratch. Under his leadership, LEGO was recognized as the number one brand on social media and YouTube in the toy sector.

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