Marco Bertini
- Specialty Value Creation and Capture in Marketing.
- Topics Brand Strategy, Brand Value, Brand Asset Capitalization.
- Current Position Marketing Professor at ESADE.
Who is he? Marco Bertini is a distinguished academic and marketing consultant, specializing in linking the building of strong brands with capitalizing on their inherent value.
Advisor to leading companies such as Coca-Cola, IBM, and Vodafone; speaker at global events on brand strategy and value.
His work has been featured in Harvard Business Review, MIT Sloan Management Review, and media outlets like the BBC and Financial Times.
Published researcher in Journal of Consumer Research, Journal of Marketing, and Marketing Science.
Bertini has advised major corporations such as AT&T and Novartis, and his work has been featured in The New York Times and The Wall Street Journal.
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