





Melina Palmer
- Specialty Applied Behavioral Economics.
- Topics Subconscious Decision-Making, Effective Communication, Behavioral Marketing.
- Current Position Founder and CEO of The Brainy Business.
Who is she? Melina Palmer is an authority in applied behavioral economics and CEO of The Brainy Business. Her work helps global companies use behavioral principles to enhance communication and decision-making. Additionally, she teaches at the Texas A&M University Human Behavior Laboratory.
Melina is a recognized speaker known for her ability to decode the brain’s secrets, making her talks engaging and filled with practical insights applicable to any industry.
Her podcast, The Brainy Business, has been downloaded in over 160 countries. Melina also writes a column on behavioral economics for Inc. Magazine.
Books
Before specializing in behavioral economics, Melina worked for over a decade in corporate marketing and brand strategy. Her approachable and conversational style is bringing behavioral economics out of academia and directly into the business world.






