Paola Aldaz

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Specialty Marketing and International Trade.
Topics Innovation, value creation, brand loyalty, and marketing strategies.
Current Position Vice President of Marketing at Mastercard for Colombia and Ecuador.

Who is she? Paola Aldaz is a prominent marketing professional with 20 years of experience. She holds a degree in Marketing and International Trade, a Master’s in Marketing and Business Administration from Harvard University, and a postgraduate degree in Value Creation and Brand Loyalty from the Boston Consulting Group. She has worked for renowned companies such as VISA, Retailer Group IRSA, Accenture, and The Walt Disney Company.

Paola shares her expertise in marketing, innovation, and brand building, providing effective and practical strategies for high-performance teams.

She has been recognized for her work on various platforms and is an influential figure in the field of marketing in Latin America.

She has led campaigns and strategies for major brands such as Coca-Cola, Disney, and Mastercard, driving innovation and brand loyalty.

She led the launch of Radio Disney in 10 countries and directed innovative strategies at Coca-Cola, such as the Black, Hugo, Eureka, and Vitingo campaigns.