Robert Cialdini

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Specialty Psychology of influence and persuasion.
Topics Principles of persuasion, ethical application of influence in business, business growth.
Current Position Regents Professor Emeritus of Psychology and Marketing at Arizona State University.

Who is he? Known as the Father of Influence, Dr. Robert Cialdini has dedicated his career to researching what leads people to say “Yes” to requests. He is globally recognized as the leading expert in the science of influence.

He gives talks on his Seven Principles of Persuasion and how to apply them ethically to increase influence and business success.

His research and books have been featured in international media and business magazines such as Fortune.

His books have sold over 7 million copies in 44 languages and are considered essential reading in the business world.

Books

Influence: The Psychology of Persuasion.

Pre-Suasion.

Fortune magazine includes “Influence” among its list of the 75 Smartest Business Books.

CEO Read lists it among the 100 Best Business Books of All Time.

He has developed a unique program based on the ethical practice of influence and persuasion.

His work has laid the foundation for numerous studies and applications in the field of influence and persuasion.

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