Sheena Iyengar
- Specialty Choice and decision making.
- Topics Psychology of choice, decision-making, innovation, network analysis, diversity-inspired ideation.
- Current Position Inaugural S.T. Lee Professor of Business at Columbia Business School.
Who is she? Sheena S. Iyengar is a globally recognized expert on choice and decision making. Her research explores how humans navigate challenges in a world full of choices and how to enhance innovation and problem solving.
She has been selected among the 50 most influential business thinkers by Thinkers50 and rated as one of the world’s best business school professors by Poets and Quants.
Her work has been published in prestigious academic journals in economics, psychology, management, and marketing.
Author of The Art of Choosing, which was awarded the Financial Times and Goldman Sachs Business Book of the Year in 2010 and ranked as one of Amazon.com’s best business and investment books in 2010.
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