Terry O’Reilly

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Specialty Marketing and advertising.
Topics Persuasion, branding, marketing campaigns, advertising innovation.
Current Position Host of Under the Influence, co-founder of The Apostrophe Podcast Company.

Who is he? Terry O’Reilly is a prominent host, speaker, and author with over 35 years of experience in the advertising industry. Known for his ability to break down the art of persuasion, he has been an influential figure on CBC radio shows such as O’Reilly on Advertising and The Age of Persuasion.

Terry delivers captivating talks on effective marketing, sharing unique insights and solutions for organizations. He has created campaigns for major brands such as Labatt, Pepsi USA, Goodyear Tires, Tim Hortons, Nissan, and The Hudson’s Bay Company.

His program Under the Influence reaches one million listeners weekly, and his podcast has been downloaded over 40 million times. He has been honored with a Lifetime Achievement Award from the Advertising & Design Club of Canada.

Books

The Age of Persuasion: How Marketing Ate Our Culture.

This I Know: Marketing Lessons from Under the Influence.

My Best Mistake: Epic Fails and Silver Linings.

He has received honorary degrees from three Canadian universities.

Co-founded Pirate Radio & Television, a creative audio production company with eight studios in Toronto and New York.

His work has left a significant mark on the field of marketing and advertising, inspiring professionals and audiences worldwide.