My Favorites
My Favorites
Tony Ulwick
Tony Ulwick - Imagen 2
Tony Ulwick - Imagen 3
Tony Ulwick - Imagen 4

Tony Ulwick

Inicio 9 Producto 9 Tony Ulwick

  • Specialty Innovation, growth strategy, Jobs-to-be-Done (JTBD) methodology.
  • Topics Business innovation, product development, market strategies.
  • Current Position Founder and CEO of Strategyn.

Who is he? Tony Ulwick is a pioneer in the field of innovation, known for developing the JTBD methodology. With a career that began at IBM, he founded Strategyn in 1991 and has worked with over a third of Fortune 100 companies.

Tony delivers lectures on innovation, product development, and the practical application of JTBD.

His work has been published in Harvard Business Review and MIT Sloan Management Review, and is cited in numerous specialized publications.

Books

  • Jobs to be Done.
  • What Customers Want.
  • Inspired by the failure of IBM’s PCjr, he developed a revolutionary approach to innovation.
  • He has helped companies generate billions in revenue growth through strategic innovation.

    • Related speakers