As one of the world’s leading consultants, Martin Lindstrom is ostensibly hired by organizations to create or fix brands. He might be asked to develop a new logo; redesign a website; brand a perfume, a beer, a wristwatch, or a retail environment. But in almost every case it soon becomes obvious that the real problem—the one responsible for lousy morale, lower-than-average productivity, frustrated customers, and an ongoing dearth of innovation is a lack of common sense. Nine times out of ten, Martin finds himself serving as an organizational change agent, bringing to light and resolving corporate blindness and miscommunication to help companies run smoother and become more profitable.
TIME Magazine named Martin one of the world’s 100 most influential people, and for the last six years, Thinkers50 has listed him among the world’s top business thinkers. He is a New York Times and Wall Street Journal best-selling author of seven books translated into more than 50 languages and published in more than 70 countries worldwide.
