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Nathalie Nahai
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Nathalie Nahai

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  • Specialty Psychology, Persuasive Technology and Human Behavior.
  • Topics Online Behavior, Persuasion, Brand Resilience, Web Design.
  • Current Position Author and Consultant Specializing in Behavioral Psychology and Persuasive Technology.

Who is she? Nathalie Nahai is an expert at the intersection of psychology, technology, and marketing, known for her innovative approach to understanding human behavior in digital environments.

She has spoken at universities and global events, including SXSW and the main stage of the Web Summit.

  • Reclaiming Human Connection in the Age of AI.
  • Marketing and Machines: Building Trust, Integrity, and Brand Loyalty in the AI Era.
  • Unusual Business: The Psychology Behind Resilient Brands.
  • The Secret Psychology of Resonant Communication.
  • The Psychological Principles Behind Persuasive Platforms.
  • Smart Personalization Using the Big 5 Personality Traits.

    • She has worked with Google, Accenture, Unilever, and Harvard Business Review, and has been featured in media outlets such as The Guardian.

    Books

  • Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience.
  • Webs of Influence: The Psychology of Online Persuasion.

    • Her book Webs of Influence has been translated into 7 languages and is considered a key reference in online persuasion.

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